Wednesday 18 July 2012

Branding Love: New Shrewsbury Brand

Over my cup to tea this morning I thought I'd take ten minutes and have a quick catch up on what's going on in the world of graphic design. Whilst browsing the Creative Review blog, I came across the launch of the new brand identity campaign for Shrewsbury town in Shropshire. It struck me a) because I spent my younger years at school there so you could say I know they place well, b) one of my best friends (and my beautiful god children) live there and c) I think the design is fab!

Shrewsbury is such a beautiful old Tudor town and the creative teams at & Smith and We All Need Words have captured it perfectly. It's eye catching, contemporary and querky. I love it, especially how they have integrated it with the local shops and attractions with the 'One-off' stamp.

You can read the full article and find out the thought process behind the re-brand on the Creative Review blog here

All images are taken from Creative Review.

1 comment:

  1. Fantastic to see so much thought going into a campaign like this and the funding being given to an agency to produce individual, creative and inspiring images. Thanks so much for sharing!


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