Branding Love: New Shrewsbury Brand

Over my cup to tea this morning I thought I'd take ten minutes and have a quick catch up on what's going on in the world of graphic design. Whilst browsing the Creative Review blog, I came across the launch of the new brand identity campaign for Shrewsbury town in Shropshire. It struck me a) because I spent my younger years at school there so you could say I know they place well, b) one of my best friends (and my beautiful god children) live there and c) I think the design is fab!
 
Shrewsbury is such a beautiful old Tudor town and the creative teams at & Smith and We All Need Words have captured it perfectly. It's eye catching, contemporary and querky. I love it, especially how they have integrated it with the local shops and attractions with the 'One-off' stamp.
 
You can read the full article and find out the thought process behind the re-brand on the Creative Review blog here. 



 
 
All images are taken from Creative Review.